Lord Chucho
Street wisdom with a bow tie

Every mutt is royalty.

The etiquette manual for neighborhood dogs, from Mexico: which dog fits your life, what care it really needs and what to buy without getting ripped off.

A mutt looking at the camera 100 % royalty

Which dog fits your life?

Seven honest questions, one per screen. No photo, no magic: we cross your home, your energy, your kids and your neighbors with cited data for each breed.

The breed directory

30 breeds common in Mexico with twelve traits on a 1–5 scale — every number with its citation, and the gaps stated up front.

Owning a dog doesn't make you a lord. But if you do it right, you've earned the title.

Lord Chucho isn't an influencer: he's the buddy who already messed up and wants to spare you the drama.

We speak plainly here. We pick up poop with dignity. We train with patience. And we show off with pride.

— Lord Chucho, with a bow tie and with Choco (a real rescued mutt) as witness.

“If your dog has a lot of shepherd in it, brace yourself: it's going to want a job, not just walks.”

That's how we talk here: plainly, warmly and without scolding.

How it works

  1. Seven honest questions. Your home, your energy, your kids, your neighbors. One per screen, no photo, no magic.
  2. We cross them with cited data. Every trait of every breed comes from reference books; where there's no data, we tell you instead of making it up.
  3. Candidates, not verdicts. Five breeds that fit your life and why. The mutt you already have counts too: what matters is what's inside.

What to buy for your dog

Breed or size, how much it destroys and what it likes: three products with the reason why, chosen with the “would I give it to Choco?” filter. Amazon links go to the store of your country.

Hecho en México

This is the English version of a Mexican site

Lord Chucho was born in Spanish, for dog owners in Mexico. The breed directory, the collections, the two recommenders and the quiz are here in English; the buying guides, the home-care guides and the 674 dog names are still Spanish-only (they're coming). Ir al sitio en español →